PAT ROSATI

"ME to WE" is an initiative of the Free the Children Foundation that encourages individuals to take steps towards volunteering and donating in their own community.

Their primary message is that charity starts at home and in our communities, motivating us to reach out beyond our borders to help people around the world. 

 

This design was created as part of a larger print and web strategy which focused and motivated youth specific action.

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The design talks to the simple and clean layout branding of Free the Children while ensuring all the copy needed for messaging was clear and organized.